B.Sc, M.B.A ( Mkt) , LL.B , S.M.P ( IIM- Calcutta)
Emerging Marketing & Communication Leader at London on 12.12.11 conferred by Eminent Global Prof. Meghnad Desai London School of Economics among 31 Indians.
39 Yrs Exp. Of Reputed MNC , Indian Co –FMCG, Textiles, Service Industry , Concept Selling, Sales & Marketing , Launching a Brand / Co. to establishment, ATL,BTL, Advertisement & Sales Promotion, Channel Partner creation /expansion, Market Analysis ,Brand Audit ,Team building, Training, Recruitment ,Implementation of HR Policy, Supply Chain, Legal, Corporate Planning /Restructuring, Strategic Management ,Organization Development , Transformation, Family Council, Identifying business opportunities, JV ,Acquisition, Brand Licensing, GAP Analysis of organization, Project Head for several Business Mng. Colleges & IIM- Cal , IMT –Ghz. Students > 40 Summer Trainee topics.
Sales – Planning and implementation of sales & local marketing activities, development of Distribution Channel , Retail , Institutional , Primary & Secondary Sales Control ,Commodity Trading ,after sales service Management, Managing multiple channels of distribution and leading a team of sales and service officers. Established Reputed Brands from Scratch –Marketing – Brand Promotion, Successful Launch of Brand , Repositioning , PR, ATL & BTL Budget Utilization, Event Participation & Award Conferment on National & International Scale .
Operation Management – Sales Indenting , Stock Movement on Road , Rail,& Barge (Water) . Inventory Management, Infrastructure development of the largest Brand of Category in the Country
Products – Textiles , FMCG, Food , Concept selling & Service Industry. Product Range Expansion & Roll out of Four New Co. in New Category like Food / Edible Oil & Apparel.
HR & Admn. – Diagnostic Study & Prepared HR Manual with Support of Reputed Consulting Co. Training & Development – Visited several Management Campuses as Guest Faculty , > 40 Project Reports on various Topics prepared under my Guidance by the students of IIM Cal & IMT Ghz
Strategic Planning – Business Operations & ensure Profitability & Sales Growth on PAN India – Highest ever Growth Registered in Current Role ,Formulating & Implementing Strategy for Systems , Sales , Marketing , PR, Operations, Administration, HR & Organizational Development. Besides Organic & Inorganic Growth Like Brand Licensing, JV , Acquisitions. Identified , Shortlisted , Due marketing Diligence initiative, Industry Analysis ,Represented In several Deal Discussion with PE Firms, & Target Co. International Trade Mark Registration being Processed .
Export –New Market Expansion initiative.
Legal – Being Law Graduate In all Capacity Liaison with Govt. Offices for all Corporate affairs , PFA, Statutory Compliances, Corporate deal Agreement, , Govt. Dept. Communication, Pending Litigated Review , Trade Mark International Registration on optimum Cost & Protection in India .
CSR – For Under privileged Children & Woman , Establishment of Skill development Institute , Vocational Training Course Identification ,Affiliation of courses with SSC, PMKVY ,
Brands worked for– Spade, Supersheen, Anchor , Ameto, ( Largest Thread Co. of world ) .
Pepsi ( Largest Beverage of the World ), Sterling Time Share, Surya Food, Fortune ( Largest Edible Oil Consumer Pack of India )all Categories Edible Oil ,Vanaspati, Nutrela Soya Chunk (Largest Food Product Brand of India ), Nutrela All Categories Edible Oil .
Key Co. Worked For – Madura Coats Ltd ( Largest Thread Manufacturer of World ), Pepsi ( Largest Beverage Co. of World ) Adani Wilmar Ltd ( a Group of INR > 40000 Cr Adani JV with Wilmar Holding Pte Ltd – 2nd largest Edible Oil Co of World ), Ruchi Soya Industries Ltd ( 2nd Largest FMCG Co of India with >INR 25000 Cr ), Rupa & Co Ltd ( Largest Inner & Casual Wear Co. in India )
Profile Distribution – Sales – 40 % , Marketing – 10 % Operation – 15 % ,HR 10 % , Legal – 05 % , Export -02 % ,Strategic Management -18 %