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Profile

WHO WE ARE

B.Sc, M.B.A ( Mkt) , LL.B , S.M.P ( IIM- Calcutta)

Emerging Marketing & Communication Leader at London on 12.12.11 conferred by Eminent Global Prof. Meghnad Desai London School of Economics among 31 Indians.

Professional Attributes

36 Yrs Exp. Of Reputed MNC , Indian Co –FMCG,  Textiles, Service Industry , Concept Selling, Sales & Marketing , Launching a Brand / Co. to establishment, ATL,BTL, Advertisement & Sales Promotion, Channel Partner creation /expansion, Market Analysis ,Brand Audit ,Team building, Training, Recruitment ,Implementation of HR Policy, Supply Chain, Legal, Corporate Planning /Restructuring, Strategic Management ,Organization Development , Transformation, Family Council, Identifying business opportunities, JV ,Acquisition, Brand Licensing, GAP Analysis of organization, Project Head for  several Business Mng. Colleges & IIM- Cal , IMT –Ghz. Students > 40 Summer Trainee topics.

Work Summary

Sales – Planning and implementation of sales & local marketing activities, development of Distribution Channel , Retail , Institutional , Primary & Secondary Sales Control ,Commodity Trading ,after sales service Management, Managing multiple channels of distribution and leading a team of sales and service officers. Established  Reputed Brands from Scratch –Marketing – Brand Promotion, Successful  Launch of Brand , Repositioning , PR, ATL & BTL Budget Utilization, Event Participation & Award Conferment on National & International Scale .

 Operation Management – Sales Indenting , Stock Movement on Road , Rail,& Barge (Water) . Inventory Management, Infrastructure development of  the largest Brand of  Category in the Country

Products – Textiles , FMCG, Food , Concept selling & Service Industry. Product Range Expansion & Roll out of  Four  New Co. in New  Category  like  Food / Edible Oil  & Apparel.

HR & Admn. – Diagnostic Study & Prepared HR Manual with Support of Reputed Consulting Co. Training & Development – Visited several Management Campuses as Guest Faculty , > 40 Project Reports on various Topics prepared under my Guidance by  the students of IIM Cal & IMT Ghz

Strategic Planning –  Business Operations & ensure Profitability & Sales Growth on PAN India – Highest ever Growth Registered  in Current Role ,Formulating & Implementing Strategy for Systems , Sales , Marketing , PR, Operations, Administration, HR & Organizational Development.  Besides Organic & Inorganic Growth Like Brand Licensing, JV , Acquisitions.  Identified , Shortlisted , Due marketing Diligence initiative,  Industry Analysis ,Represented In several  Deal Discussion with PE Firms, & Target Co. International Trade Mark Registration being Processed .

Export –New Market Expansion initiative.

Legal – Being Law Graduate In all Capacity Liaison with Govt. Offices for all Corporate affairs , PFA, Statutory Compliances, Corporate deal Agreement,  , Govt. Dept. Communication, Pending Litigated Review , Trade Mark International  Registration on optimum Cost & Protection  in India .

CSR – For  Under privileged  Children & Woman  , Establishment of Skill development Institute , Vocational Training Course Identification ,Affiliation of courses with SSC, PMKVY ,

Brands  worked for– Spade, Supersheen, Anchor , Ameto, ( Largest Thread Co. of world )  .

Pepsi   ( Largest Beverage of the World ), Sterling Time Share, Surya Food, Fortune ( Largest Edible Oil Consumer Pack of India )all Categories Edible Oil ,Vanaspati,  Nutrela Soya Chunk (Largest Food Product Brand of India ), Nutrela All Categories Edible Oil .

Key Co. Worked For – Madura Coats Ltd ( Largest Thread Manufacturer of World ), Pepsi ( Largest Beverage Co. of World ) Adani Wilmar Ltd ( a Group of INR > 40000 Cr  Adani  JV with Wilmar Holding Pte Ltd – 2nd largest Edible Oil Co of World ), Ruchi Soya Industries Ltd ( 2nd Largest FMCG Co of India with >INR 25000 Cr ), Rupa & Co Ltd ( Largest Inner & Casual Wear Co. in India )

Profile Distribution – Sales – 40 % , Marketing – 10 % Operation – 15  % ,HR 10 % ,  Legal – 05  % , Export -02 % ,Strategic Management -18 %

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WHAT WE DO

We help companies to achieve their dreams by enabling them to effectively meet short term goals while at the same time helping them build the competencies and capabilities to fulfill their long term company visions. By helping companies unlock the potentials inherently present within and outside of their organizations, we offer to upgrade bottom lines and promote over all growth in organization. Our focus is towards delivering management consulting solutions by identifying better strategy, problem solving, innovation and change management for business transformation.

APPROACH

We offer to corporate with Business Solutions through professionals experience & our network. We advise customers on solutions that meet their unique business requirements .We customize end-to-end solutions to increase operational efficiencies .We support our clients in sales & marketing , Supply Chain Management , HR , Co. Legal affairs , Identifying Growth Drivers , Business & Industry trend Analysis , Organization Restructuring , development , Transformation & reducing constraints & improvising process & Functional capabilities.

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Mission Statement

To promote an environment of differentiating factor after our association to lead to Visible & invisible Value addition.